Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.
Magnus Söderlund explains why experiments are becoming increasingly important for marketers today. Learn why the outcome of an experiment often can be surprising and how experiments can provide guidelines for what to do. Magnus Söderlund is a Professor at Stockholm School of Economics focusing on experiments in marketing.
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