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Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper. | ||
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White paper: 5 tips on how to get shoppers’ attention with packagingThis white paper has been compiled to give the reader a short introduction to Shopper Marketing and its impact on packaging and packaging design. Discussion points and focus areas are shared to help you get your packaging strategy right. | ||
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